Larry Phelps
The IT Sales Toolbox
(AI Edition)
I’ve spent over 30 years working in IT and technology sales—not by choice, but by necessity as the owner of several IT companies. Along the way, one thing has always fascinated me: software tools and their ability to dramatically increase productivity. Then AI arrived, and I’ll be honest—I became obsessed. I’m deeply focused on how this technology can multiply productivity and sharpen the ability to sell smarter, not harder. I’ve invested countless hours testing, breaking, and refining AI and sales tools, and I’ve decided to share what I’ve learned with you.
All I ask in return is simple: as you go about your sales work, if you come across companies that could benefit from becoming more efficient and effective with Laserfiche ECM and AI, I’d love the opportunity to speak with them and explore how I can help.
Here is what a good prospect for me would look like:
- has lots of documents stored in boxes and filing cabinets
- has time-consuming manual processes
- manually processing over 500 invoices per month
- located anywhere in the US
Quick Trick and Tips Using AI For IT Sales and Marketing
Use NotebookLM – create a new notebook, search for experts on the topic – could be youtube videos, webpage articles, PDF handouts and powerpoint presentations. Once uploaded, you can ask questions that NotebookLM will answer using ONLY the sources you uploaded. Go to: https://notebooklm.google.com/ to set up your free account.
Every need side by side comparison of two products. Simple, in seconds. Use Perplexity and ask it something like this. “compare top 5 firewall solutions for small business with under 25 people, give response in table, with manufacturer, model, list price, short description, and max throughput.
Looking to move into a new market. The research is made easy with Perplexity. Just a prompt is something like this. “you are my SMB market expert and sales and marketing expert, i would like you to research the SMB in US, would like to know what the opportunity for managed security services for these business, broke up by size and type, percentage of organizations that do not have a solution compared to those who have, am creating a marketing plan. Please include all types of SMB, no matter what the ownership is. Please output a table showing opportunities by company size tiers
There is a lot of talk about Prompt Engineering – how to give ChatGPT or any other AI all the information it needs to give you the best response.
Here is the answer that no one is telling you!
You don’t need to learn it. Just as the AI what information do I need to prove you to get the best results. And the Ai will give you each item that would be helpful to create a meaningful response.!